Pinterest has now topped 200 M active users.
That’s a lot of *pinning* going on. Right up there with Snapchat – and ahead of LinkedIn.
Yet, aside from women who are planning weddings and food bloggers, I don’t anyone who is really that busy with Pinterest.
Not my crowd, I guess.
Pinterest is popular, but maybe not with you
Pinterest says more than 75% of its growth is happening *outside the U.S.* which is pretty crazy. It’s only just begun. (The company also says more men are starting to check out Pinterest – growth 50% year-over-year – and to that, I say, it’s about time you learned how to make “Cinnamon Sugar Soft Pretzel Bites”).
My point in bringing it up is that if Pinterest is not your cup of tea either, that’s okay.
Too many people (and businesses) break out in a sweat at the thought of getting serious about social media because they think they need to be everywhere or they won’t taken seriously. They are more than happy to sit on the sidelines and be a ‘consumer’ – one of four social media personality types.
Don’t let the choices create social media anxiety
I know a handful of -amazing- individuals who *do* show up with freaky regularity on Twitter, Facebook, Instagram, YouTube, Snapchat, Pinterest AND LinkedIn. And that’s commendable – but truly unnecessary.
One of the things we do at KloboMedia is help brands figure out where they need to focus. Each of these social channels has developed distinctly different reasons for existing.
Just like you wouldn’t walk into a movie that you don’t think you’ll enjoy, then don’t waste your time on Twitter if it doesn’t feel like a place where you belong.
(But give it a few weeks, please, before throwing in the towel. To be fair, most people who hate Twitter have never *really* used it.)
Then it’s a matter of showing up – usually more often than you dreamed.
Finding content should not be a roadblock
Which brings me to another unneeded source of social media anxiety:
“What am I going to write about? My (life, work, family, hobbies) just aren’t that interesting.”
To that question, I usually pose several others:
- Do you leave the house/office more than once a week?
- What do you read on the Internet?
- Would you be satisfied simply celebrating the achievements of others?
If you answer yes to any of the above, you’ll be just fine.
Also published on Medium.